BEES
Designing for transparency
Designing for transparency
Designing for transparency
One of the main challenges in designing for the BEES retail app is surfacing the most important information for users at the right moment. In a complex, information-dense environment, free goods often went unnoticed until checkout, leaving users unaware of how they earned them and unsure if they were maximizing available promotions.
This project focused on making free goods visible, helping users understand their rewards and enabling more deliberate decisions while shopping.
One of the main challenges in designing for the BEES retail app is surfacing the most important information for users at the right moment. In a complex, information-dense environment, free goods often went unnoticed until checkout, leaving users unaware of how they earned them and unsure if they were maximizing available promotions.
This project focused on making free goods visible, helping users understand their rewards and enabling more deliberate decisions while shopping.
One of the main challenges in designing for the BEES retail app is surfacing the most important information for users at the right moment. In a complex, information-dense environment, free goods often went unnoticed until checkout, leaving users unaware of how they earned them and unsure if they were maximizing available promotions.
This project focused on making free goods visible, helping users understand their rewards and enabling more deliberate decisions while shopping.
Role
Role
UX Product Designer
UX Product Designer
Application
Application
BEES retail app
BEES retail app
Tools
Tools
Figma, ChatGPT
Figma, ChatGPT
Meet Tio.
Tio is a small business owner who uses the BEES app to order products for his store.
One day, he was shopping on the app, just as usual…
…when he noticed he's earning free goods.
One day, he was shopping on the app, just as usual…
…when he noticed he's earning free goods.
One day, he was shopping on the app, just as usual…
…when he noticed he's earning free goods.
One day, he was shopping on the app, just as usual…
…when he noticed he's earning free goods.
Nice!
Who doesn't love free stuff?
But, here's the problem…
Tio has no idea why he earned any free goods.
I wonder what qualified me?
Am i missing out on more free goods?
There is a lack of visibility around free goods during checkout.
Competitive
research
As of Q2 2025, the average number of SKUs per order was
7.57
Of that,
4.13
SKUs could potentially earn free goods.
As of Q2 2025, the average number of SKUs per order was
7.57
Of that,
4.13
SKUs could potentially earn free goods.
As of Q2 2025, the average number of SKUs per order was
7.57
Of that,
4.13
SKUs could potentially earn free goods.
Competitive
research
Competitive
research
Competitive
research
Competitive
research
Competitive
research
That means
over 50%
of the average order was eligible to earn free goods…
…but users had no idea!
That means
over 50%
of the average order was eligible to earn free goods…
…but users had no idea!
That means
over 50%
of the average order was eligible to earn free goods…
…but users had no idea!
That means
over 50%
of the average order was eligible to earn free goods…
…but users had no idea!
Problem statement
Problem
statement
Problem
statement
In the shopping cart, users cannot see which items earn free goods. This lack of visibility leaves users confused and unaware of rewards — and the business misses chances to drive engagement and sales.
In the shopping cart, users cannot see which items earn free goods. This lack of visibility leaves users confused and unaware of rewards — and the business misses chances to drive engagement and sales.
Design objectives
Motivate user action
Highlight free goods in a way that encourages users to engage with rewards and complete their purchase.
Maintain trust & transparency
Clearly communicate which items qualify and why, ensuring users feel informed rather than misled.
Drive business outcomes
Leverage visibility of free goods to boost engagement, increase basket size and capture sales opportunities.
Design
objectives
Motivate user action
Highlight free goods in a way that encourages users to engage with rewards and complete their purchase.
Maintain trust & transparency
Clearly communicate which items qualify and why, ensuring users feel informed rather than misled.
Drive business outcomes
Leverage visibility of free goods to boost engagement, increase basket size and capture sales opportunities.
Design objectives
Motivate user action
Highlight free goods in a way that encourages users to engage with rewards and complete their purchase.
Maintain trust & transparency
Clearly communicate which items qualify and why, ensuring users feel informed rather than misled.
Drive business outcomes
Leverage visibility of free goods to boost engagement, increase basket size and capture sales opportunities.
Design
objectives
Motivate user action
Highlight free goods in a way that encourages users to engage with rewards and complete their purchase.
Maintain trust & transparency
Clearly communicate which items qualify and why, ensuring users feel informed rather than misled.
Drive business outcomes
Leverage visibility of free goods to boost engagement, increase basket size and capture sales opportunities.
Competitive research
Competitive research
Competitive
research
For this project, I looked into routing and fleet management software such as Samsara, Here, and Fleet Complete, along with a few others to identify the most important features to consider. I chose these applications for their data visualization and scalable architecture.
For this project, I looked into routing and fleet management software such as Samsara, Here, and Fleet Complete, along with a few others to identify the most important features to consider. I chose these applications for their data visualization and scalable architecture.
For this project, I looked into routing and fleet management software such as Samsara, Here, and Fleet Complete, along with a few others to identify the most important features to consider. I chose these applications for their data visualization and scalable architecture.
Final thoughts
Final
thoughts
Final
thoughts
Even without quantitative data early on, we leaned on heuristic evaluations to identify usability gaps and make informed design choices. This process reinforced how structured principles can guide realistic, user-centered solutions, ensuring that analysts received a tool grounded in clarity, scalability and efficiency.
Even without quantitative data early on, we leaned on heuristic evaluations to identify usability gaps and make informed design choices. This process reinforced how structured principles can guide realistic, user-centered solutions, ensuring that analysts received a tool grounded in clarity, scalability and efficiency.